Dawn's Bob Kantor Reminds Agencies That They Can’t Be the Best at Everything

Dawn’s Bob Kantor Reminds Agencies That They Can’t Be the Best at Everything

From Adweek:

Every dollar spent on marketing is an investment for today’s brands, and if agencies want to build enduring client relationships, they must have the data to back up their work.

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As Influencer Marketing Grows, One Agency Startup Targets Your Friends and Neighbors to Win You Over

As Influencer Marketing Grows, One Agency Startup Targets Your Friends and Neighbors to Win You Over

From Digiday:

Who do you listen to when you’re thinking about what to buy or subscribe to? In a bid to answer that question, brands are trying to turn everyday people into influencers to help win over consumers.

According to an eMarketer report just out this week, titled Influencer Monetization 2021, 68 percent of U.S. companies plan to include influencer marketing (paid or unpaid) as part of their media plan in 2021, up from 62 percent last year. That number is expected to rise to 72 percent in 2022.

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Transformation Partner co:collective Joins Dawn

Transformation Partner co:collective Joins Dawn

From Mediashotz:

Centralised marketing firm Dawn is adding co:collective, the strategic and creative transformation partner for purpose-led businesses, to its portfolio of independent agencies.

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Co:Collective Joins Dawn Network

Co:Collective Joins Dawn Network

From MediaPost:

New York-based marketing group co-collective has joined Dawn, the two-year-old portfolio network founded by former MDC Partners CMO Bob Kantor. It supports independent agencies with data science, measurement, and media expertise.

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Active International Joins Dawn Portfolio

Active International Joins Dawn Portfolio

From MediaPost:

Active International, the barter agency that enables companies to use their assets to pay, in part, for a wide range of marketing services and media, is the latest member to join Dawn, a two-year-old portfolio network that supports independent agencies with data science, measurement and media expertise.

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Barkley Joins Dawn’s Modern Marketing Portfolio

Barkley Joins Dawn’s Modern Marketing Portfolio

From LBB:

Dawn announced that integrated creative agency Barkley has joined the Dawn portfolio of best-in-class, independent agencies. Based in KC and with full-service offices in Boulder, Pittsburgh and New York City, the 400-person agency is well-recognised for leading iconic brands including Planet Fitness, Dairy Queen, Terminix and ShopRite.

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Bob Kantor's Dawn Adds Bleacher Report Creative Agency To Roster

Bob Kantor’s Dawn Adds Bleacher Report Creative Agency To Roster

From MediaPost:

Bleacher Report’s in-house creative agency Playmaker becomes the latest agency to join Dawn, a year-old portfolio network that supports independent agencies with data science, measurement and media expertise.

Playmaker marks an unexpected expansion for the network, led by Bob Kantor, former Global CMO at MDC Partners, through a partnership with Crossmedia. Now, member agencies, such as creative shop Pereira O’Dell, intelligence firm Main Street One, are enabled to collaborate with this sports media brand, and vice versa.

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Dawn Expands With Definition 6

Dawn Expands With Definition 6

From MediaPost:

Dawn is expanding its portfolio two months after Bob Kantor, former Global CMO at MDC Partners, partnered with Crossmedia to introduce a new portfolio network in which independent agencies receive data science, measurement, and media expertise.

The newest member, Definition 6 (D6) is an Atlanta- and New York City-based agency that leverages a multitude of technologies and a platform agnostic perspective to create omni-channel experiences as well as specialize in email marketing and conversion rate optimization.

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Crossmedia, Former MDC Exec Partner To Provide Media, Data Expertise To Independent Agencies

Crossmedia, Former MDC Exec Partner To Provide Media, Data Expertise To Independent Agencies

From MediaPost:

It is nearly impossible for independent agencies to remain competitive as the big holding companies spend billions to acquire data and analytics companies.

At least that’s the position of Bob Kantor, former Global CMO at MDC Partners, who is offering a new service in partnership with Crossmedia to these founder-backed agencies.

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Former MDC Global CMO Creates Independent Agency Collective

Former MDC Global CMO Creates Independent Agency Collective

From AdAge:

A former MDC executive is building a new collective of independent agencies to fill what he  perceives as an industry gap for clients seeking one-stop shops to handle all their specialty marketing needs.

Bob Kantor, former global chief marketing officer of MDC Partners, is launching Dawn Marketing in partnership with global independent media and analytics network Crossmedia, which will house a portfolio of specialty shops and consultancies.

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