New Sports Ed-Tech Platform Versus Taps Dawn Agencies to Help With Launch

New Sports Ed-Tech Platform Versus Taps Dawn Agencies to Help With Launch

From Adweek:

A new sports ed-tech platform co-founded by St. Louis Cardinals manager Oliver Marmol offers aspiring athletes exclusive video training and the ability to speak directly with professional athletes through AI.

The platform, called Versus (VS), is working up to a launch roughly six weeks from now, and is already in a long-term relationship with the Dawn agency group.

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Dawn Partners With Creative Talent Agency Monday Talent

Dawn Partners With Creative Talent Agency Monday Talent

From Adweek:

Dawn has a growing portfolio of independent agencies, with centralized data science, advanced analytics and econometric measurement at the center. Monday Talent adds a recruitment element that the network didn’t have as of yet.

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Rethink Expands to the U.S. with New York Office

Rethink Expands to the U.S. with New York Office

From AdAge:

The Canadian shop behind buzz-creating campaigns for Kraft Heinz and more is also joining the Dawn independent agency collective

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Booming Agency Rethink Opens New York Office, Its First Location Outside Canada

Booming Agency Rethink Opens New York Office, Its First Location Outside Canada

From Adweek:

After adding 100 staffers to its Canadian offices this year as revenues rose 45%, independent agency Rethink is making its move south of the border and establishing its first New York location.

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Dawn's Bob Kantor Reminds Agencies That They Can’t Be the Best at Everything

Dawn’s Bob Kantor Reminds Agencies That They Can’t Be the Best at Everything

From Adweek:

Every dollar spent on marketing is an investment for today’s brands, and if agencies want to build enduring client relationships, they must have the data to back up their work.

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As Influencer Marketing Grows, One Agency Startup Targets Your Friends and Neighbors to Win You Over

As Influencer Marketing Grows, One Agency Startup Targets Your Friends and Neighbors to Win You Over

From Digiday:

Who do you listen to when you’re thinking about what to buy or subscribe to? In a bid to answer that question, brands are trying to turn everyday people into influencers to help win over consumers.

According to an eMarketer report just out this week, titled Influencer Monetization 2021, 68 percent of U.S. companies plan to include influencer marketing (paid or unpaid) as part of their media plan in 2021, up from 62 percent last year. That number is expected to rise to 72 percent in 2022.

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Transformation Partner co:collective Joins Dawn

Transformation Partner co:collective Joins Dawn

From Mediashotz:

Centralised marketing firm Dawn is adding co:collective, the strategic and creative transformation partner for purpose-led businesses, to its portfolio of independent agencies.

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Co:Collective Joins Dawn Network

Co:Collective Joins Dawn Network

From MediaPost:

New York-based marketing group co-collective has joined Dawn, the two-year-old portfolio network founded by former MDC Partners CMO Bob Kantor. It supports independent agencies with data science, measurement, and media expertise.

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Active International Joins Dawn Portfolio

Active International Joins Dawn Portfolio

From MediaPost:

Active International, the barter agency that enables companies to use their assets to pay, in part, for a wide range of marketing services and media, is the latest member to join Dawn, a two-year-old portfolio network that supports independent agencies with data science, measurement and media expertise.

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Barkley Joins Dawn’s Modern Marketing Portfolio

Barkley Joins Dawn’s Modern Marketing Portfolio

From LBB:

Dawn announced that integrated creative agency Barkley has joined the Dawn portfolio of best-in-class, independent agencies. Based in KC and with full-service offices in Boulder, Pittsburgh and New York City, the 400-person agency is well-recognised for leading iconic brands including Planet Fitness, Dairy Queen, Terminix and ShopRite.

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