Data-Driven, Creative Portfolio
Welcome to the Modern Marketing Model
Dawn is the portfolio of best-in-class, specialist, marketing services agencies with centralized data science, advanced analytics and econometric measurement at the core.
Finally, the unification of data science, advanced analytics, media and creativity.
Redbox
Best-in-class data science, advanced analytics and econometric measurement informing integrated marketing
Crossmedia
Leading global, data-driven strategic media agency
Dawn
The most talented independent, specialists, marketing services portfolio informed by the deepest centralized data science.
The Modern Marketing Model of Creativity + Science.
[ We Deliver ]
World-class
specialist Agencies.
The most talented agencies, with best-in-class core expertise.
Data, Advance Analytics, Econometric Measurement + Media at the Center
Dedicated expertise, technology and senior talent core to modern marketing.
Seamless, Strategic Integration + Collaboration
Structure and culture to drive integration to maximize business impact
Global production + Implementation.
Digital Asset Management System seamlessly delivering localized global communications.
[ We Provide ]
Critical expertise + resources for talented agencies to aggressively scale and achieve their full potential.
Global scale, infrastructure and implementation
+
Data and advanced analytics at the center
+
World class strategic media at the center
+
Robust, targeted business development pipeline
While maintaining
independence and control.
Big data isn’t about bits, it’s about talent.
Douglas Merrill
[ News ]
Rethink Expands to the U.S. with New York Office
The Canadian shop behind buzz-creating campaigns for Kraft Heinz and more is also joining the Dawn independent agency collective.
Booming Agency Rethink Opens New York Office, Its First Location Outside Canada
The independent shop has seen strong growth and an increasing number of international opportunities.
Dawn’s Bob Kantor Reminds Agencies That They Can’t Be the Best at Everything
Every dollar spent on marketing is an investment for today’s brands, and if agencies want to build enduring client relationships, they must have the data to back up their work.
As Influencer Marketing Grows, One Agency Startup Targets Your Friends and Neighbors to Win You Over
Who do you listen to when you’re thinking about what to buy or subscribe to? In a bid to answer that question, brands are trying to turn everyday people into influencers to help win over consumers.
Transformation Partner co:collective Joins Dawn
Centralised marketing firm Dawn is adding co:collective, the strategic and creative transformation partner for purpose-led businesses, to its portfolio of independent agencies.
Co:Collective Joins Dawn Network
New York-based marketing group co-collective has joined Dawn, the two-year-old portfolio network founded by former MDC Partners CMO Bob Kantor.
Active International Joins Dawn Portfolio
Active International, the barter agency that enables companies to use their assets to pay, in part, for a wide range of marketing services and media, is the latest member to join Dawn.
Barkley Joins Dawn’s Modern Marketing Portfolio
Dawn announced that integrated creative agency Barkley has joined the Dawn portfolio of best-in-class, independent agencies.
Bob Kantor’s Dawn Adds Bleacher Report Creative Agency To Roster
Bleacher Report’s in-house creative agency Playmaker becomes the latest agency to join Dawn.
Dawn Expands With Definition 6
Dawn is expanding its portfolio two months after Bob Kantor, former Global CMO at MDC Partners, partnered with Crossmedia.
Crossmedia, Former MDC Exec Partner To Provide Media, Data Expertise To Independent Agencies
Dawn is designed to serve as a portfolio network in which independent agencies receive data science, measurement, and media expertise provided by NY-based independent media shop Crossmedia and its dedicated intelligence group, Redbox.
Former MDC Global CMO Creates Independent Agency Collective
A former MDC executive is building a new collective of independent agencies to fill what he perceives as an industry gap for clients seeking one-stop shops to handle all their specialty marketing needs.
[ Agencies ]
Bob Kantor
Chief Executive Officer, Dawn
bob.kantor@dawnmarketing.com
917-848-1678