Dawn Expands With Definition 6

Dawn Expands With Definition 6

From MediaPost:

Dawn is expanding its portfolio two months after Bob Kantor, former Global CMO at MDC Partners, partnered with Crossmedia to introduce a new portfolio network in which independent agencies receive data science, measurement, and media expertise.

The newest member, Definition 6 (D6) is an Atlanta- and New York City-based agency that leverages a multitude of technologies and a platform agnostic perspective to create omni-channel experiences as well as specialize in email marketing and conversion rate optimization.

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Crossmedia, Former MDC Exec Partner To Provide Media, Data Expertise To Independent Agencies

Crossmedia, Former MDC Exec Partner To Provide Media, Data Expertise To Independent Agencies

From MediaPost:

It is nearly impossible for independent agencies to remain competitive as the big holding companies spend billions to acquire data and analytics companies.

At least that’s the position of Bob Kantor, former Global CMO at MDC Partners, who is offering a new service in partnership with Crossmedia to these founder-backed agencies.

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