Bob Kantor's Dawn Adds Bleacher Report Creative Agency To Roster

Bob Kantor’s Dawn Adds Bleacher Report Creative Agency To Roster

From MediaPost:

Bleacher Report’s in-house creative agency Playmaker becomes the latest agency to join Dawn, a year-old portfolio network that supports independent agencies with data science, measurement and media expertise.

Playmaker marks an unexpected expansion for the network, led by Bob Kantor, former Global CMO at MDC Partners, through a partnership with Crossmedia. Now, member agencies, such as creative shop Pereira O’Dell, intelligence firm Main Street One, are enabled to collaborate with this sports media brand, and vice versa.

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Dawn Expands With Definition 6

Dawn Expands With Definition 6

From MediaPost:

Dawn is expanding its portfolio two months after Bob Kantor, former Global CMO at MDC Partners, partnered with Crossmedia to introduce a new portfolio network in which independent agencies receive data science, measurement, and media expertise.

The newest member, Definition 6 (D6) is an Atlanta- and New York City-based agency that leverages a multitude of technologies and a platform agnostic perspective to create omni-channel experiences as well as specialize in email marketing and conversion rate optimization.

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Crossmedia, Former MDC Exec Partner To Provide Media, Data Expertise To Independent Agencies

Crossmedia, Former MDC Exec Partner To Provide Media, Data Expertise To Independent Agencies

From MediaPost:

It is nearly impossible for independent agencies to remain competitive as the big holding companies spend billions to acquire data and analytics companies.

At least that’s the position of Bob Kantor, former Global CMO at MDC Partners, who is offering a new service in partnership with Crossmedia to these founder-backed agencies.

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