Crossmedia, Former MDC Exec Partner To Provide Media, Data Expertise To Independent Agencies
Crossmedia, Former MDC Exec Partner To Provide Media, Data Expertise To Independent Agencies
From MediaPost:
It is nearly impossible for independent agencies to remain competitive as the big holding companies spend billions to acquire data and analytics companies.
At least that’s the position of Bob Kantor, former Global CMO at MDC Partners, who is offering a new service in partnership with Crossmedia to these founder-backed agencies.
Former MDC Global CMO Creates Independent Agency Collective
Former MDC Global CMO Creates Independent Agency Collective
From AdAge:
A former MDC executive is building a new collective of independent agencies to fill what he perceives as an industry gap for clients seeking one-stop shops to handle all their specialty marketing needs.
Bob Kantor, former global chief marketing officer of MDC Partners, is launching Dawn Marketing in partnership with global independent media and analytics network Crossmedia, which will house a portfolio of specialty shops and consultancies.