Press Release: Dawn Adds Digital Transformation Agency, DEFINITION 6, Expanding Expertise Within the Portfolio

Dawn Adds Digital Transformation Agency, DEFINITION 6, Expanding Expertise Within the Portfolio

D6 Will Collaborate With Best-in-Class Agencies Within the Modern Marketing Portfolio, Providing Digital Technology, Consulting and Implementation

New York City (September 6, 2019) — Dawn, the portfolio of independent agencies with centralized data science, advanced analytics, measurement and media at its core, announced that DEFINITION 6, the Atlanta and New York City based Digital Transformation and Content Agency, has joined the Dawn portfolio.

“Today’s marketers are seeking best-in-class partners to optimize business performance- leveraging digital technologies, including email marketing automation, web/commerce, social. D6 will collaborate with the talented, independent agencies within the group, with data and analytics driving industry-leading performance,” said Dawn CEO Bob Kantor.

Kantor launched New York City-based Dawn earlier this year in partnership with Crossmedia, an independent media and analytics agency.

DEFINITION 6 leverages a multitude of technologies and a platform agnostic perspective to create high performing omni-channel experiences that accelerate growth in an efficient and effective manner. The agency is also an industry leader in email marketing and conversion rate optimization, sending over 2.5 billion emails a year and managing over $1 million in daily ecommerce transactions.

“Broadly speaking, we leverage performance data to develop critical insights that inform our strategies and tactical recommendations, all of which are designed to drive predicable and measured business results for our clients across all verticals and channels. We’re excited to join Dawn and collaborate with such talented and like-minded independent agencies within the portfolio,” said Jason Rockman, President of DEFINITION 6.

DEFINITION 6 will partner with Dawn agencies including creative shop Pereira O’Dell, intelligence firm Main Street One, global implementation agency SDL, consultancy Dirt and comms planning and media services agency Crossmedia. Dawn will announce several additional agencies to the portfolio, including those focused on advertising, public relations, experiential marketing and commerce.

 

About Dawn

Dawn is the only portfolio of best-in-class, independent creative agencies with centralized data science, advanced analytics, measurement and media at the center. In partnership with talented agencies in advertising and branding, public relations, digital technology, brand strategy, experiential marketing and media, Dawn is The Modern Marketing Model. For more, visit www.dawnmarketing.com.

Dawn is a partnership with Crossmedia, the leading independent, minority-owned communications planning and media services agency and Redbox, the leading data-science and advanced analytics group, whose clients include BMW/MINI, Expedia, The Hartford Insurance Company, Hertz, Nordstrom, Tumi, U.S. Bank and White Castle. For more, visit www.xmedia.com.

 

About DEFINITION 6

DEFINITION 6, transforms business vision into reality through strategy, storytelling and innovative solutions with one consistent and disciplined purpose: to propel our clients’ businesses forward.
D6 specializes in technology consulting and implementation, content creation, on-air promos, branded content, marketing automation, CRM and omni-channel planning and execution. D6 drives results for brands across all verticals and channels, including web, social, and broadcast, and analyzes the data around absolutely everything we build to optimize performance. The agency’s clients include AMC Networks, Barnes & Noble Education, CBS Sports, Floor & Decor, Nickelodeon, Novelis, Siemens and The University of Phoenix. For more, visit www.definition6.com.


Press Release: Crossmedia Launches Dawn

Crossmedia Launches Dawn

The portfolio of best-in-class creative agencies with data analytics and media at the center.

The Modern Marketing Model provides marketers data-driven solutions, while helping agencies accelerate growth with centralized expertise.

New York City (July 17, 2019) — Crossmedia Inc., the leading global, independent media and analytics agency, is launching Dawn, The Marketing Services Portfolio built to address the needs of today’s modern marketers. Dawn is a partnership with Bob Kantor, previously Global CMO at MDC Partners, who drove industry-leading growth and integration during his decade of leadership.

“Marketers are seeking the most talented, specialized agencies that are seamlessly integrated with a world-class tech stack and brilliant advanced data analytics. Until now this model has not existed. We started with the single question: ‘What is the ideal model to partner with talented agencies and modern marketers to address their needs for aggressive business growth?’” Kantor said.

Kantor and Crossmedia CEO Kamran Asghar have already brought several talented agencies into the group, including:

    • Pereira O’Dell – One of the most awarded creative agencies celebrated for their ‘ideas that move people and business’: Pereira O’Dell CEO, Andrew O’Dell, said, “we’re proud to be part of such a modern, integrated portfolio and to bring data-driven creative and business solutions to our clients”.
    • Main Street One – Recently featured in Vanity Fair. “Today’s most successful brands understand how to leverage the power of online influence. Dawn is the ideal partner to help accelerate our growth and ability to deliver for our clients”, said CEO, Curtis Hougland.
    • SDL – A leading global implementation agency, will support Dawn agencies’ modern approach to leading global businesses.
    • Dirt – An award-winning consultancy, Dirt aims to make marketing simple, ordered, and stress-free.

Kantor will add additional agencies focused on advertising, public relations, experiential, commerce, digital, and global production to the diversified marketing portfolio going forward.

Crossmedia, which has remained fiercely independent since its inception nearly 20 years ago, has emerged as the leading global, data-driven, independent media agency. The agency’s rapid growth and strong new business track record reflects highly collaborative work fueled by data science and advanced analytics. Crossmedia’s Redbox, its dedicated intelligence group, informs these data-driven insights and strategies.

Dawn provides agencies with the data science, measurement, and media expertise they need to scale their business and secure a significant advantage versus traditional agencies.

“With Bob’s experience running several global agencies and leading the MDC portfolio and our advanced analytics and data technology driving performance media for our clients, Dawn will provide today’s marketers and independent agencies the expertise, technology and dedicated talent they need to aggressively grow their business,” Asghar said.

About Crossmedia: Crossmedia, Inc. is an independent, minority-owned communications planning and media services agency. In addition to its NYC headquarters, it maintains offices in Philadelphia and Los Angeles. The agency is aligned with the global Crossmedia family of brands. It works collaboratively with owner-managed Crossmedia, GmbH in Germany, which has offices in Düsseldorf, Hamburg, and Berlin. Crossmedia Inc. and Crossmedia GmbH jointly own Crossmedia Worldwide, which opened in London in 2017. Combined, the Crossmedia family employees more than 500 people worldwide who work for clients such as US Bank, Lidl, Tamaris, BMW Mini, The Hartford Insurance, Nordstrom, Hertz, Expedia, Tumi and Etihad Airlines. For more about Crossmedia, visit www.xmedia.com.