New Sports Ed-Tech Platform Versus Taps Dawn Agencies to Help With Launch

From Adweek:

A new sports ed-tech platform co-founded by St. Louis Cardinals manager Oliver Marmol offers aspiring athletes exclusive video training and the ability to speak directly with professional athletes through AI.

The platform, called Versus (VS), is working up to a launch roughly six weeks from now, and is already in a long-term relationship with the Dawn agency group.

Dawn Partners With Creative Talent Agency Monday Talent

From Adweek:

Dawn has a growing portfolio of independent agencies, with centralized data science, advanced analytics and econometric measurement at the center. Monday Talent adds a recruitment element that the network didn’t have as of yet.

Booming Agency Rethink Opens New York Office, Its First Location Outside Canada

From Adweek:

After adding 100 staffers to its Canadian offices this year as revenues rose 45%, independent agency Rethink is making its move south of the border and establishing its first New York location.

Dawn’s Bob Kantor Reminds Agencies That They Can’t Be the Best at Everything

From Adweek:

Every dollar spent on marketing is an investment for today’s brands, and if agencies want to build enduring client relationships, they must have the data to back up their work.