As Influencer Marketing Grows, One Agency Startup Targets Your Friends and Neighbors to Win You Over

From Digiday:

Who do you listen to when you’re thinking about what to buy or subscribe to? In a bid to answer that question, brands are trying to turn everyday people into influencers to help win over consumers.

According to an eMarketer report just out this week, titled Influencer Monetization 2021, 68 percent of U.S. companies plan to include influencer marketing (paid or unpaid) as part of their media plan in 2021, up from 62 percent last year. That number is expected to rise to 72 percent in 2022.